Corporate communications ... only for marketing!

Dear Colleagues

I am not the only one that is mad as hell about corporate disinterest in social responsibility. Elaine Cohen has some of the same views. This blog post talks about Deutsche Telekom. http://csr-reporting.blogspot.com/2010/06/thumbs-down-deutsche-telekom.html Similar posts are possible for almost all the corporate community. I commented as follows:

Dear Colleagues

The corporate response you have from Deutsche Telekom is typical of the corporate response from almost ALL corporate organizations ... and indeed many of the big and well known NGOs (non-governmental organizations).

For corporate "communicators" the Internet is merely used as a means of marketing ... and is totally ignored ... no blocked ... as a means of communicating with the customer and the wider society.

I am engaged with initiatives to change this ... if the corporate community will not do adequate communications about their corporate responsibilities, then we, as a society, will start to do it for them!

Peter Burgess

In times past the corporate community was subject to market competition but the ultra-large modern organizations now operate in an oligopolistic mode ... not quite cartels, but not much different ... and have way more economic power and are larger than many of the jurisdictions where they operate. This is not a good situation ... and something needs to change. One of these things is the metrics that are used to report to the public about their performance ... money profit is not enough ... there also has to be a value metric.

Peter Burgess